In this Basics of Market Research online training course, we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market. Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success.
In this three-part course, Fundamentals of Web-Based Marketing online training course we will discuss social media and how to develop an effective social media marketing plan. We will help you explore and refine your Internet strategy so that your website can become your most effective marketing tool. Lastly, we will review the basics of marketing and apply them to online business.
This Increasing Web Site Traffic online training course will help you explore and refine your Internet strategy so that your website can become your most effective marketing tool. We'll investigate ways you can improve communications with your customers and keep them coming back to your site. Finally, we'll consider ways to measure customer visit behavior.
This Marketing and Customer Service online training course is designed for managers, business owners, and anyone seeking a career in marketing.
This course examines the relationship between marketing and customer service. It explores the key steps in setting up an effective customer service program. The focus is on providing excellence through service to gain customer loyalty and increase sales.
This Marketing Basics online training course is designed for managers, business owners, and anyone seeking a career in marketing. Marketing is an important and key function in business and economic systems. This course will demonstrate the process and activities of marketing, how it is tied to consumer needs and the exchange of goods and services, and will explore various areas of marketing specialization.
In this Marketing Basics for Business Web Sites online training course, we will review the basics of marketing and apply them to online business. We will examine ways to identify your target market and create an effective web marketing strategy and cover key technical aspects of online marketing, including using banners and other methods of online promotion and improving your ranking in search engines.
This Marketing Opportunities online training course is designed for managers, business owners, and anyone seeking a career in marketing. This course explores the techniques used to identify new market opportunities to increase market share and increase sales. It examines three fundamental activities: identifying opportunities, conducting market research, and understanding consumer behavior.
En este curso hablaremos sobre los medios sociales y el papel que desempeña la mercadotecnia en los medios sociales. Identificaremos las plataformas de medios sociales más utilizadas, explicaremos la importancia de cada una en un contexto de mercadotecnia y discutiremos los diversos aspectos del desarrollo de un plan de mercadotecnia en los medios sociales.
This Social Media and Your Organization online training course provide company stakeholders and employees with a thorough understanding of how to develop and implement a social media policy. The policy will clearly outline your organization’s expectations for appropriate online behavior. The rapid growth and application of social media represent both an opportunity and a risk for many organizations.
In this Social Media Marketing online training course, we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context, and we will discuss the various aspects of developing a Social Media Marketing plan.
This Marketing Mix online training course is designed for managers, business owners, and anyone seeking a career in marketing. This course examines the strategies that organizations use to create the right balance of product, place, promotion, and price—the four Ps that make up the marketing mix. Devising the right marketing mix, will maximize profits.
This Value of Brands online training course covers the many factors that contribute to the establishment of a successful brand. It explores the successful connections between business and consumer that a brand is able to enforce it examines the fundamentals of branding; you will become familiar with the basic characteristics.